Author: Roi Eyal,
Co-Founder - Chief Product Officer at Kinoa
In the dynamic world of mobile gaming, LiveOps has emerged as a pivotal strategy for both monetization and player retention. This practice involves continuously updating and optimizing games without the need for traditional version updates. While it holds immense potential for success, the collaboration between developers and Product/Monetization managers is not always a seamless journey. In this blog post, we'll explore the nuanced relationship between developers and Product/Monetization managers, shedding light on the differences in their goals and how a third-party service like Kinoa can bridge the gaps for a more effective collaboration.
Divergent Goals: Developers vs. Product/Monetization managers
One of the primary challenges in LiveOps lies in the inherent differences in the goals of developers and Product/Monetization managers. Developers strive to create a compelling, immersive gaming experience, focusing on intricate game design, engaging content, and flawless execution. On the other hand, Product/Monetization managers are driven by metrics such as revenue, Arppu , player retention... pushing for frequent updates to keep players invested and spending.
This misalignment can lead to misunderstandings, with Product/Monetization managers sometimes pushing for changes that may compromise the integrity of the game or disrupt the intended player experience. Striking a balance between these seemingly conflicting goals is crucial for the success of LiveOps.
The Gap in Understanding: Game Development vs. Estimations
Product/Monetization managers are experts in analyzing player data, identifying trends, and making data-driven decisions to maximize revenue and engagement. However, their understanding of the intricacies of game development might be limited. This lack of insight can result in unrealistic estimations and expectations, leading to strained relationships with developers.
Developers, on the other hand, face the challenge of meeting these expectations while maintaining the essence of the game. Communicating the complexities of development processes, timelines, and the potential impact of certain changes is essential for a harmonious collaboration.
Enter Kinoa: Bridging the Gap for Seamless Collaboration
In the quest for a streamlined LiveOps collaboration, third-party services like Kinoa play a pivotal role. Kinoa acts as a mediator, providing a platform where developers and Product/Monetization managers can work together effectively while respecting each other's goals and constraints.
One key advantage of using Kinoa is the ability for developers to set boundaries on what can be updated in the game. This allows them to retain control over the core elements of the gaming experience while still enabling Product/Monetization managers to make timely updates to boost monetization and retention. The result is a more balanced and productive collaboration that benefits both parties.
Conclusion: A Symbiotic Future for LiveOps
As the mobile gaming industry continues to evolve, the collaboration between developers and Product/Monetization managers becomes increasingly vital. LiveOps, when executed seamlessly, can lead to sustained player engagement and revenue growth. By acknowledging the differences in goals, addressing the gaps in understanding, and leveraging third-party services like Kinoa, developers and Product/Monetization managers can pave the way for a symbiotic future in the world of mobile gaming. It's not just about aligning goals; it's about creating an ecosystem where both parties thrive.
